Aussie ‘creative class’ will create 500 jobs at $1bn facility in Perth

Perth’s first ‘creatives class’ has launched a $1 billion business in Perth, setting up an art gallery and retail shop, a beach cafe and a theme park.

The $50 million facility in Seascape will feature a 250,000 square foot ‘creativity studio’ with a focus on digital design and a “multi-disciplinary” design team that will be responsible for “art, design, photography, digital design, retail design and other related activities”.

A $500,000 state grant will be used to buy land in the central city, including a building on the Swan River.

The project is a “first of its kind” in the country and the first in Western Australia.

It will create “500 jobs”, said Seascapes CEO and chief executive Peter Geller.

The facility will feature “an innovative and creative mix of art, design and retail” in its design and production processes, said Geller, adding the facility will “provide the world’s best experience for creatives”.

The facility, located in Perth’s north-west, will employ about 500 people.

It is also the first to be developed in Australia with the help of a state grant.

“It is a very big and complex project and it takes a long time to build a facility,” Geller said.

“There are many other projects we’re talking about in the world but this is the first one of its type in Western Australian and we’re really pleased to be a part of this.”

“The design of the facility, the production, will be based on a concept that is completely new and is completely innovative,” Geller said.

The ‘creators’ class’ was announced by Geller and Seascenes chief executive, David Boulter, last week, but they said they had no details on the project until today.

“The first thing we wanted to do was ensure we could deliver this to the community,” Boulters said.

Geller says the facility has attracted attention from the world over, with a number of international companies, including BMW, Bunnings, Disney and Nike, already visiting.

The Perth Art Gallery has been a regular visitor to the facility and will host the first of the ‘creatively’-designed exhibitions at the facility.

The “creative” design will be a result of “a long-term vision for this facility that we have worked on for the past three years”, Boulting said.

He said the company is “confident” the facility’s success will be tied to the “intense community support” from the region.

“We want to be very specific about that support because it is going to be incredibly valuable in the years ahead,” Boulster said.


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